We've Been on Your Side of the Table.
Profit Rebels wasn't built by career consultants. It was built by two people who know what it's like to create something, run it, fix it, grow it and figure things out when there isn't an obvious playbook.
We've spent our careers turning ideas into real programs, businesses, systems and initiatives.
Now we do that for business owners who have built something that works and need help figuring out what comes next.
From WTF to ROI.
That's not just our tagline. It's pretty much how we work.
You bring us the messy middle. We help make sense of it and move it forward.
Because "Just Work Harder" Eventually Stops Working.

Most of the business owners we work with aren't short on ambition. Quite the opposite. They have ideas. Customers. Opportunities. People depending on them. A running list of things they know would make the business better.
What they don't have is unlimited capacity, and that's where a lot of traditional business help falls short. You don't necessarily need another course. You don't need someone to give you 47 ideas, and you probably don't need a 60-page strategy document.
Sometimes you need experienced people to come in, understand what's happening, help make the right decisions and then actually help get the work done.
That's why we built Profit Rebels.
We're Not Here to Make You More Dependent on Us.
WE LOOK AT THE WHOLE THING
Business problems rarely stay neatly inside one department.
A hiring problem might actually be a process problem. A time problem might actually be a delegation problem. A growth problem might actually be a capacity problem.
We follow the problem wherever it goes.
WE BUILD, NOT JUST ADVISE
We'll absolutely tell you what we think.
Then we'll help do something about it.
That might mean building the process, creating the roadmap, coordinating the people, researching the solution or driving the project.
WE WANT TO MAKE OURSELVES LESS NECESSARY
Our goal isn't to become another thing your business can't function without.
We build systems, ownership and capacity inside your business so you need less outside help over time.


Co-Founder | Strategy, Operations & Programs
RACHEL GARCIA
Rachel is the person you want involved when the work is complex, the stakes are high and you need a clear, workable plan instead of more ideas.
She brings over 25 years of experience in program leadership, strategic operations and community engagement, with a track record of turning complex challenges into clear, actionable plans that help organizations grow, adapt and deliver real results.
Her background spans government, nonprofit and entrepreneurial settings, with a strong focus on building programs that are both people-centered and operationally sound. She’s led large-scale initiatives, managed cross-functional teams and developed systems that support long-term success.
At Profit Rebels, Rachel focuses on helping clients move from strategy to execution so great ideas don’t get stuck in planning mode. She’s especially strong at aligning people, processes and purpose so the work actually moves forward.
Her sweet spot: seeing how the work really happens day-to-day and designing practical ways to make it smoother, clearer and more sustainable.
Co-Founder | Strategy, Systems & Execution
LAURA BRUNS
Laura is the person you want in the room when there are 37 moving pieces and nobody is quite sure how they're supposed to fit together.
Her career has centered on taking complicated ideas and turning them into things that actually work.
She's built businesses, launched programs, managed large-scale initiatives, designed systems and processes, coordinated teams and stakeholders, and spent years working in environments where there wasn't a ready-made roadmap to follow.
Before Profit Rebels, Laura's work included entrepreneurship, education, sustainability and statewide small-business programming. As a Senior Program Manager with the Colorado Small Business Development Center Network, she supported initiatives spanning 14 centers and managed complex programs involving funding, reporting, professional development, technology and multiple stakeholders.
She also knows business ownership firsthand as a co-founder of Factotum Brewhouse, which she helped operate for six years.
Her sweet spot: seeing the whole picture, finding the thing that actually matters, creating order and getting complicated work moving.
When Laura says, "Okay, here's what we're going to do," things tend to start happening.
Two Perspectives.
One Business to Figure Out.
When you hire Profit Rebels, you aren't hiring one consultant with one way of seeing the problem. You get two experienced operators looking at your business from different angles.
One of us may see the process problem. The other may see the people problem. One may challenge the idea. The other may immediately see how to build it. We challenge each other's assumptions before we challenge yours. That means better questions, fewer blind spots and stronger solutions.
And once we agree on the direction? We get to work.
We've Built, Led & Managed Across:
Entrepreneurship
Small Business
Program Development
Operations
Education
Community Initiatives
Strategic Projects
Systems & Processes
Decades of combined experience building things from scratch, managing complex initiatives and helping organizations turn ideas into action.
Enough About Us.
What's Going On With Your Business?
You don't need to have the problem perfectly diagnosed.
Tell us what's taking too much of your time, what's not getting done and what you wish was working differently.
We'll start there.

